Reflection Business Development Training

BRAND IDENTITY. LITERATURE. CAMPAIGN. EXHIBITIONS. ART DIRECTION. PRINT PRODUCTION.

RBDT is an award winning training provider specialising in business apprenticeships. They wanted a vibrant new rebrand that would separate them from their hairdressing division and appeal to both apprentice and employer. We created an identity around the call to action, ‘Move on Up’. This worked on two levels, the apprentice seeking to improve their employment potential and the employer accessing talented, well trained members of their team. Blocks of bold colours connect both imagery and text delivering a powerful, expressive and positive rebrand.

“At our first recruitment event with our new branding, we experienced more interest than ever before, had praise from other companies and received an increase in 40% more business which is a credit to the fabulous and impactful work from Juice Creative.”

Abbie Burland, Business Development Manager, RBDT