White Financial Services

BRAND IDENTITY. WEBSITE DESIGN & BUILD. SOCIAL. PRINT PRODUCTION.

White Financial Services had a brand which no longer reflected their business. The business had evolved and needed to rebrand to attract their ideal target audience - high net worth individuals. Juice Creative were tasked with taking their existing brand and building a more solid, bold and consistent identity. 

We established their current identity had built some recognition and reputation within the market but was perceived as a small player. The legacy logotype had three lines which we saw value in keeping and developing. We evolved these into three pillars as a rising upward graphic, reflecting their pledge to long term relationships and a commitment to growth and success over that time. We strengthened the overall feel of the brand mark with a circle and reduced unnecessary embellishment in order to convey a sense of unity and control. Strong, evocative photographic imagery from 'the City' reinforced the brand as an eminent specialist in their field. 

“For any marketing, design ideas, branding, contact Juice! Trust me, they are absolutely superb at what they do!”

Daniel White, Managing Director, White Financial Services